The following projects highlighted what I had learned and accomplished during my study for Master of Arts, Design Management.

Student-centered learning: Supporting K-12 personalized learning with technology

Ethnographic Research & Concept Design for K-12 student-centered learning in the United States
Final Research Project

Today’s educational institutions are in need of radical changes in order to educate a future workforce that can keep up with the changing world. By utilizing design management methods, this study aims to provide opportunities to create a technological framework and/or tool that supports the shift to a personalized and student-centric K-12 learning environment.

The focus of this project is to discover how design management methods can be applied to design and develop new technology solution optimizing student-centered learning for K-12 learners.

Design Solution:

A secured, integrated enterprise learning software-as-a-service (LSaaS) for K-12 learning, offering a comprehensive and highly automated platform for anyone to execute student-centered learning anywhere, anytime. Experiences include:

  • Free and affordable services
  • Access anywhere, cancel anytime
  • Simple subscription and easy on-boarding process
  • Quality content accessible from digital marketplace
  • Easy management platform
  • Peer-to-peer professional development
Final Report:
Research, Analysis, Opportunities, Design Concepts


Ethnographic Research, Ideation, Concept Design
Final Report:
Research, Analysis, Opportunities, Design Concepts

Coffee Pass

Concept Design

Based on research findings from Coffee Revolution, a concept design proposal is concluded as the result of the research.

Research Finding

The design and system challenges that had to be taken into account were as follows:


  • Fulfills the desire to have coffee conveniently.
  • Focuses on coffee consumption in the workplace and uncover any business-to-business (B2B) opportunities.
  • Targets to Millennials and the movement of the Third Wave of
  • Coffee, where artisan and specialty coffee are appreciated.
  • Allows consumers to build meaningful relationship with others.


  • Caters to personalization and customization. Price of coffee, taste, and the brand are important influencing factors to choose one over another.
  • Understands the usage pattern of having first cup at home in the morning, while the second or third cup at work.
  • Leverages technology that allows coffee drinkers to get coffee fast and conveniently.
Design Goals

Based on the research result, the design solution needs to be:

  • Millennials-friendly
  • Trendy
  • Quality product
  • Convenience
Design Solution

With workforce being more mobile, employees have the need to bring their coffee with them wherever their work bring them to. They may not able to be at office when they need coffee. Instead of investing into a more expensive coffee system at work place, company can partner with the favorite coffee brand among the employees and offer Coffee Pass. With the Coffee Pass, company can offer their employees the coffee perks without having them restricted in the office. Flexible workplace and mobility are saving company’s time and money. Customers do not even need to bring their wallet with them. Coffee, food, and tip can be all paid in one place, digitally.

Value Proposition

Unlike Starbucks Reward Program or CUPS Apps Subscription, our Coffee Pass impresses our employees who wish to have coffee perks on-the-go by providing coffee requiring presence in the office and allowing personalized barista experience.

Presentation of Design Solution

Coffee Revolution

Ethnographic Research on coffee culture in United States

The coffee industry and the coffee shop business has boomed in recent years. While fast food chains are growing at a rate of 2 percent each year, coffee shop chains grow more than 10 percent annually. The rapid growth of this ecosystem is fascinating. This research process consisted of diving into the journey of this boom, the current state of the industry, the influencing factors and players, and potential catalysts of the industry. The journey concluded with possible opportunities or new trends emerging within the market.

Process & Final Report