HP.com Product Showcases


Managed and helped launching a new series of PC and printer product showcase. Instead of focusing of lengthy marketing text and specs sheet, customers were able to understand how technology matters and enables their lives through humanistic photography, meaningful iconography, use of typography, and impactful content strategy. The stories were also translated and localized outside of North America to fit cultural needs based on country/region.

See live sites:

Personal computing

HP ENVY x2 hybrid PC

Business computing

HP ElitePad

HP EliteBook Folio


HP Officejet Pro X

HP LaserJet MFP Printers